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Top 5 Most Successful Businesses From Dragons’ Den

By Jessica Truss | Published April 6, 2021

Most successful companies from Dragons' Den

Dragons’ Den has been helping entrepreneurs grow their businesses for 15 years. For some of them, it’s been a launch pad to massive success. 


We take a look back to find the top 5 most successful businesses from the hit show’s 15 years:

1. Look After My Bills - Value

For decades there were hardly any options as greedy energy suppliers raked in the cash.

Then one company showed up on Dragons’ Den and changed everything...

...Look After My Bills co-founders went into the Den and wowed the Dragons - walking away with the BEST deal in the history of the popular TV show.

Two Dragons - Jenny Campbell and Tej Lalvani - invested £120,000 for just 3% of the company.

The concept of Look After My Bills is simple: you sign up just once, and the service finds you a great deal (and switches you to it) every year. The best part is, Look After My Bills is FREE!

The company has grown to 200,000+ members since the Den and caught the eye of popular price comparison site, GoCompare, who purchased the company in the Summer of 2019.

Top Tip: A recent report from the energy regulator estimates the average household is getting overcharged by £300+ every year by greedy energy companies. 

Make sure you get a fair deal - join Look After My Bills for free (it takes just 60 seconds) and let them do all of the hard work. One quick sign up can save you £300+ every single year. 

2. Levi Roots - Value

Levi Roots was told there’s “no future for this business” by Duncan Bannatyne when he pitched the Dragons in 2007.

But Peter Jones and Richard Farleigh saw something else and invested £50,000 for a whopping 40% equity in the company.

Reggae Reggae sauces are now stocked in all major UK supermarkets, taking Root’s worth to an estimated £30 million according to the Sunday Times Rich List.

Peter Jones remains a shareholder and advocate for the brand, claiming “it’s one of my most successful investments from the show”.

3. Magic Whiteboard - Value

Said to be Deborah Meaden and Theo Paphitis’ most successful investment, portable whiteboard “in a roll” has achieved impressive growth since appearing in the Den.

Founded by husband-and-wife team Neil and Laura Westwood, Magic Whiteboard is now stocked in all major office supply stores with a global customer base.

In September 2014, the Westwood’s bought back their shares from Meaden and Paphitis, giving the investors £800,000 return on their £100,000 investment. 

4. Skinny Tan - Value

Skinny Tan launched in 2012 and boasted profits of £600,000 in its first year.

It was those figures that impressed the Dragons when co-founders Kate Cotton and Louise Ferguson made their pitch in 2013.

All five Dragons showed interest with Kelly Hoppen and Piers Linney making the successful offer for £60,000 for a 10% stake in the company.

The company was sold for an undisclosed sum in June 2015, both co-founders and the Hoppen and Linney remain shareholders.

5. Mainstage Festivals - Value

Founded in 2011 by Rob Tominey and Aden Levin, Mainstage Festivals offered “once in a lifetime” low-cost clubbing holidays for the 18-24 market.

When Tominey and Levin pitched the Dragons, the business already had revenues of £1.6 million.

The entrepreneurs received multiple bids and accepted Piers Linney’s offer for £100,000 in return for 15% of their company. 

Important: don’t forget to save £300+ a year on your energy bills

Latest statistics show that at least 60% of households are getting ripped-off by their energy supplier.

Look After My Bills is putting a stop to that with their free service. You sign up just once, and they’ll switch you to a great deal every year - saving you £300+ in the process.

The service is rated “Excellent” on independent review website Trustpilot with 6,129 reviews.

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